Feature

Lead capture form builder

Turn website traffic into followable leads with clean fields, company-vs-individual labels, and an inbox built for follow-up — not a locked analytics silo.

The problem

Marketing pages generate interest, but messy forms and scattered replies make follow-up slow. Teams do not need another dashboard claim — they need submissions they can act on.

How FormKlar helps

Assemble contact, waitlist, demo, or feedback forms from ready fields. Embed where traffic is. Capture optional UTM values with hidden fields that read URL query params. Connect email, API, or Pro webhooks.

Built for lead follow-up

Fields that match the ask

Short text, email, phone, choices, and company/individual logic so people enter the right name.

Multi-form inbox

Keep waitlist, contact, and demo requests in separate inboxes instead of one mixed pile.

Honest campaign context

Hidden fields can capture utm_* and other query params from the page URL — not a multi-touch attribution suite.

From blank to live lead form

1

Define the offer

Waitlist, contact, demo, or feedback — one form per job.

2

Add only needed fields

Shorter forms get finished. Add hidden UTM fields if you pass campaign params in links.

3

Embed and notify

Paste the embed, enable email notify, upgrade to Pro when you need webhooks.

FAQ

Is this an analytics or attribution platform?

No. FormKlar collects submissions, notifies you, and can forward payloads. UTM capture uses hidden fields reading the URL — you analyze elsewhere if you want.

Do you include a CRM?

No native CRM. Use export, API, or Pro webhooks to send leads into the tools you already run.

How many forms on Free?

Up to 3 published forms. Pro unlocks unlimited forms, webhooks, and white-label branding.

Start capturing leads free

No credit card to try Free · Pro from $9/mo

Open FormKlar